Converting an Existing Liquor Store into The Good Pour
Carly Hollowell Carly Hollowell

Converting an Existing Liquor Store into The Good Pour

For owners of independent liquor stores, the modern retail landscape can feel hopelessly competitive and overwhelming. What if you could revitalize your business, appeal to a new generation of consumers, and make a profound impact on your community — all without starting from scratch?

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How The Good Pour Got Started
Carly Hollowell Carly Hollowell

How The Good Pour Got Started

The seed for our unique concept was planted in 1994 when our co-founder Ray Horal’s mother, Marsha, was diagnosed with multiple sclerosis. A powerful experience with the MS Society’s medical and emotional support became a lifelong inspiration for the Horals. They began to envision a business that could provide that same sense of comfort and purpose — not just to a single cause, but to many.

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