The Good Pour Wins AFP’s Innovation & Excellence in Fundraising Award
Susan Boucher, VP of Business Development, receiving the award on behalf of The Good Pour.
We're raising a glass (or two!) to celebrate some incredible news! The Good Pour is thrilled to announce that we've been awarded the prestigious Innovation & Excellence in Fundraising Award by the Central Florida chapter of the Association of Fundraising Professionals (AFP).
This recognition on National Philanthropy Day, November 15, is truly an honor, and it validates our mission to change the way people shop for wine and spirits while making a positive impact on our communities.
A Toast to Redefining Retail
The Good Pour isn't just another liquor store — we're a marketplace infused with philanthropy. We believe in creating bright, welcoming spaces where guests can find an exceptional selection of wine, spirits and gifts while seamlessly supporting the causes they care about. Here's what sets us apart from others in the industry and other franchises:
Every Purchase Makes a Difference: Each store donates a portion of every purchase to charity — and the guests choose which charity. We call it our Giveback, and it's clearly marked on every price tag.
Giving the Power of Choice: Through our innovative business model, shoppers are no longer guilted into rounding up at the register. Instead, they use the Good Pour app to choose from hundreds of charity partners across seven different cause categories. Shoppers select their favorite, scan their receipt, and watch their purchase make an impact.
Transparency & Accountability: By donating unrestricted funds, our charity partners receive vital resources they can use for their most pressing needs. We even track our collective impact on the Pour Board displayed in store and online.
Beyond Dollars and Cents: Building a Stronger Community
Our impact goes far beyond financial contributions. We actively partner with local businesses and organizations, host Sip & Shop fundraising events, and provide support for community initiatives. We believe in creating a vibrant, connected space where people gather, celebrate and champion each other. With locations throughout Florida — and franchise opportunities across the country — we're committed to amplifying our positive impact in our backyard and beyond.
Receiving the AFP's award is a tremendous validation of our efforts and inspires us to keep pushing boundaries. We believe businesses can be powerful agents of positive change, and we're committed to leading the charge. Cheers to doing good together!