Transform Your Liquor Store into a Modern Marketplace That Customers Love

Convert Your Liquor Store & redefine what’s possible

Join the movement redefining wine & spirits retail — and future-proof your business with The Good Pour.

The independent struggle

We know the pressure you're under — because we’ve lived it

Shrinking supplier support. Big-box chains opening next door. Customers expecting more while margins get tighter. 

At The Good Pour, we’re not here to criticize what you’ve built. We’re here to show you what’s possible when you have the right team, the right tools, and a playbook built for the real world you live in. We’re not just another franchise banner. We’re operators, distributors, and brand builders who know this industry inside and out — and we’re here to help you win

WHY THE GOOD POUR

We’re redefining how consumers shop for liquor — and giving independent store owners the tools to thrive, not just survive. 

Built by industry insiders

We understand retail, distribution, and supplier needs.

MADE for independents

Giving you national power without losing local control. 

Focused on profitability

Not just looking good, but actually making you more money. 

how the good pour helps you win


Store Buying Power

  • Nationally negotiated supplier deals 

  • Access to exclusive, high-demand products 

  • Real supplier support that actually shows up in your store 

Modern Tools That Power Your Growth

  • Seamless POS integration for smarter operations 

  • Built-in e-commerce and local delivery options 

  • Loyalty and CRM systems that drive repeat business 

 A Brand Customers Believe In 

  • Every purchase gives back to a charity the customer chooses 

  • Builds emotional loyalty no big-box chain can match 

  • Turns customers into advocates, not just shoppers 

Real Marketing Muscle Behind You 

  • Seasonal campaigns, launch kits, and promotional playbooks 

  • App-driven loyalty, engagement, and personalization 

  • Full national visibility + proven local marketing strategies 

Read More About Our Advantages

Tech that meets today’s consumer

Today's shoppers expect more than shelves and cash registers. They expect a seamless, meaningful experience — and The Good Pour delivers. Here’s how we help you meet (and beat) modern expectations: 

    • Our exclusive in-store digital experience that brings giving to life. 

    • Tracks collective donations in real time and invites customers to direct where their giveback goes. 

    • Updates live within minutes after every purchase, showing customers how their everyday choices make an immediate impact. 

    • If a guest doesn’t pick a cause, the funds automatically go to our Charity of the Month — keeping the mission always moving forward. 

    • The Pour Board™ turns shopping into a community-driven experience — giving your customers a reason to stay connected, spread the word, and feel part of something bigger. 

    • Our proprietary app built to support trust and transparency with every purchase. 

    • Customers can easily track their personal impact, view the total giveback, and see exactly how their choices are making a difference. 

    • It’s a simple, powerful way to turn shopping into something more meaningful — helping customers feel good about every visit, every bottle, every decision. 

    • Our tech connects point of sale, customer loyalty, and giveback tracking — tying together the full experience for your team and your customers. 

    • Real-time insights help you manage smarter and deliver better service. 

WHY IT MATTERS

WHY IT MATTERS

Today’s customers aren’t just buying products — they’re buying values, authenticity, and impact

They want: 

  • Transparency: Where is my money going? 

  • Connection: Am I making a difference? 

  • Trust: Is this brand real? 

At The Good Pour, we’re not just keeping up with these expectations — we’re setting the pace. 

Big-box competitors might have flashy tech, but they can't match what you'll have: 

  • A tech-driven, purpose-powered brand. 

  • A shopping experience that feels good — and does good. 

  • A real connection to the community that no algorithm can replicate.

real impact. real results.

Across our stores, conversion delivers: 

  • Higher basket sizes 

  • More items per transaction 

  • Expanded profit margins 

We help stores grow their business without losing what made them special in the first place. 

KEEP WHAT MATTERS. GAIN WHAT MOVES YOU FORWARD.

You Keep: 

  • Your store ownership 

  • Your local roots and relationships 

  • Your entrepreneurial freedom 

You Gain: 

  • National brand recognition 

  • Supplier access and better margins 

  • Modern tech and marketing tools 

  • A brand mission that customers rally around 

  • A team that actually has your back

WHAT OUR FRANCHISEES AND INDUSTRY PARTNERS SAY:

“After 16 years as an independent store, my business had flatlined. The Good Pour changed everything—not just in revenue and profitability, but in the type of customer I attract. Today, I’m serving a more affluent, predominantly female clientele—customers who spend more, shop more often, and buy beyond just liquor.

 But it’s not just my customers who have changed—my employees have, too. Since converting to The Good Pour, I’ve attracted a higher caliber of applicants—people who are passionate about hospitality, retail, and service. The risk wasn’t in changing. The risk was in staying the same.”

Jigz Patel
Managing Partner,
The Good Pour Gainesville

“It was inspiring to learn about how your team identified a clear consumer opportunity and brought it to life via relentless focus on creating memorable experiences for your customers. This is the definition of premiumization. Cannot wait to see how your business grows as well as further strengthening our partnership.”

David Turo
Chief Commercial Officer,
Suntory Global Spirits

READY TO SEE WHAT’S POSSIBLE?

Are you ready to be part of a brand that’s transforming the wine and spirits industry while making a positive impact?

Contact us today to learn more about this exciting franchise opportunity for entrepreneurs and owners of existing liquor stores.